How to Build A Community That Loves Your Content (Even When It’s Scatty)

Building a community that genuinely loves your content is the dream, definitely for me it is. But what if your content feels a little all over the place? Maybe one day you’re sharing a deep insight, the next you’re posting a meme, and before you know it, you’re off on a tangent about your favourite biscuit. (It’s the chocolate digestive, by the way.)

If you’re anything like me, you don’t always stick to a perfectly curated theme. Your brain jumps from one idea to another, and your content follows suit. And yet, people still engage. They stick around, comment, share, and actually enjoy the chaos. So how do you create a community that loves your content, even when it’s a little scatty? Here’s what I've discovered;

1. Be Authentically You

Something people love even more than polished, perfectly planned content, is real people. Ever since I started talking about my ADHD and stopped fighting it, I began to receive real heartfelt comments. Because the truth is that we're drawn to authenticity, to the quirks and the personality behind the posts. If your content is a bit messy, a bit unpredictable, that’s actually fine! It’s you. And your community will connect with that far more than something that feels forced.

Rather than trying to mould your content into a neat little box, it's important to embrace your natural style. If you have random bursts of creativity, lean into them. If you love mixing deep thoughts with light-hearted fun, do it. Your people, the ones who truly get you, will love it too.

2. Set a Loose Theme (But Don’t Overthink It)

You don’t need a rigid niche, but having a general theme helps people know what to expect. Think of it like your favourite pub, sometimes you pop in for a chat, sometimes for a pint, sometimes just for the vibe. But no matter what, you know what kind of experience you’re getting.

If your content is a mix of industry insights, personal musings, and the occasional “here’s what I had for lunch” post, that’s absolutely fine. Just make sure there’s a common thread, whether it’s your tone, perspective, or values, that will tie it all together.

3. Engage Like a Human (Not a Brand)

A strong community isn’t built on broadcasting alone. It’s about conversations, inside jokes, shared experiences. The best way to encourage engagement? Be the one to engage first. Reply to comments, ask questions, join discussions, and make people feel like part of something. And you don't need to be picky about whose accounts you engage with, it doesn't matter how many followers they have, engage!

Also, when someone comments on your post, don’t just like it, respond with genuine interest. If someone shares your content, acknowledge it. Treat your audience like friends, not followers.

4. Let Imperfection Be Part of Your Charm

Some of the best-performing content is the stuff that isn’t overthought. It could be typo-ridden posts, a simple moan, or random observations that somehow resonate. Don’t let perfectionism stop you from posting.

If your content is a little scattered, just go with it! Make it part of your brand. People appreciate honesty, and a well-placed “I have lost my trail of thought....” can be just as engaging as a carefully crafted call-to-action.

5. Create Content That Feels Like a Two-Way Street

The best communities aren’t just about you, they’re about them too. So make your audience feel involved. Ask for their opinions, share their content, and create a space where they feel valued.

Here are some simple ways to do this:

• Polls and questions: Let everyone contribute to your content.

• User-generated content: Feature your audience’s work or comments.

• Inside jokes: If your community has a running joke, lean into it!

6. Be Consistently Present (Even If Your Content Isn’t)

Now this is something I certainly struggle with, being consistently present. But just because I can't necessarily stick to a schedule, doesn't mean I can't talk to my community! Even when life gets in the way, and posting every day just isn’t feasible, showing up to engage with followers needs to be prioritised. And it's not really a chore, it's actually enjoyable!

7. Find Your People, Not Just Followers

Building a community is never about numbers, it’s about that real connection. It’s so much better to have 500 engaged, excited people than 50,000 who just don’t care. Focus on creating content that speaks to your people. The ones who laugh at your jokes, appreciate your insights, and don’t mind when you go off on a tangent. Even if it feels like you're shouting into a void for a while, keep going, they will hear you!

So, if your content is a bit all over the place, just know, that’s not a flaw. It’s a style. Your community will love you for you, not just for perfectly polished posts. Show up, be real, engage like a human, and let your personality shine right through. The right people will find you, and they’ll stay, not because your content is perfect, but because it feels like home.

Now, remove the armour and become your authentic self.

You're going to Love Marketing!