<p>If you weren&#39;t already aware, I have ADHD (attention deficit, hyperactivity disorder) It doesn&#39;t mean I&#39;m just chaos and I grew up as the &#39;naughty child&#39;. Couldn&#39;t be further from the truth actually. Instead I&#39;m pretty quiet, but I do have 8 thoughts all at once, I am easily distracted and I absolutely cannot stick to a schedule. If you can relate to this, you might agree that traditional marketing structures don’t quite fit your way of working. Planning can feel overwhelming, deadlines can sneak up on you, and content calendars are just frustrating. But here’s what I&#39;m discovering, ADHD isn’t just a challenge in marketing; it’s also a superpower.</p><h2>Why ADHD Brains Are Made for Marketing</h2><p>I believe people with ADHD are natural marketers. We’re curious, creative, and constantly coming up with new ideas. We have an ability to hyper focus which is perfect for deep dives into innovative campaigns. Our tendency to think outside the box is exactly what’s needed to capture attention in a noisy digital world. So here’s how ADHD has become my marketing superpower;</p><h3>1. I&#39;m Creative</h3><p>Our ADHD brains are wired for innovation. We see connections other people miss, which is why brainstorming comes naturally to us. It&#39;s important to use this to your advantage by keeping a running idea bank, whether it’s a voice note, or a pile of sticky notes. Whenever inspiration strikes, be sure to capture it. Later, you can sift through and refine your ideas into campaigns that actually work.</p><h3>2. I Can Hyper-focus</h3><p>One of ADHD’s biggest gifts is the ability to hyper focus. It&#39;s like an intense tunnel vision when something truly engages us, as if you&#39;re climbing down a rabbit hole and it&#39;s impossible to see anything, other than the end. This is actually great for deep work sessions for the parts of marketing you love, like writing content, designing visuals, or just analysing trends. You have to set timers though, so you don’t lose an entire day tweaking the same post!</p><h3>3. I Love Variety</h3><p>Repetitive tasks can be absolute torture for ADHDers. Which is actually why marketing is such a good vocation for us, it&#39;s full of diverse projects, social platforms, campaigns, branding, strategy. If you ever find yourself getting bored, you can rotate tasks throughout the day or week. Having a mix of creative and analytical work can help keep your brain engaged.</p><h3>4. I Can Use ADHD Friendly Tools</h3><p>I&#39;ve had a tonne of experience with traditional planners and rigid systems, and they don’t always work for ADHD minds. Instead, I prefer to find flexible tools that support my way of working. Try project management apps like Trello, with colourful labels and quick drag-and-drop features. Use calendar reminders (with alarms!) to keep track of deadlines. And most importantly, create a system that works for you, not against you. Even if its pen and paper! No ones judging! </p><h3>5. I Thrive On Setting Small Goals</h3><p>Starting out can be the hardest part. What do you even post and when? To overcome this, it&#39;s a good idea to break tasks into smaller, bite-sized pieces. Need to post something? Then just take the selfie for now. Need to write a blog article? Start with the headline. When you&#39;ve achieved this goal, celebrate it! It will give you all the momentum you need, and suddenly, things don’t seem so overwhelming.</p><h3>6. Impulsivity Is My Advantage</h3><p>ADHD impulsivity is often perceived negatively, but here, it&#39;s marketing gold. Bold campaigns, viral content, and disruptive ideas often come from instinctive, outside-the-box thinking. So, instead of stifling your spontaneous ideas, lean into them, just make sure to run them by a trusted colleague or friend before launching them into the world!</p><h3>7. I Can Celebrate Small Wins</h3><p>Marketing is about long-term efforts, but instead we thrive on instant gratification. To stay motivated, celebrate the smaller victories, whether that’s hitting ‘publish’ on a blog, gaining 100 new followers, or successfully sticking to a content plan for a week. These little wins keep you engaged and moving forward, so post about them!</p><h3>Turning ADHD Challenges Into Marketing Strengths</h3><p>Instead of seeing ADHD as a hurdle in marketing, re-frame it as your unique advantage. Your creativity, adaptability, and ability to think differently are exactly what make great marketers stand out. The key is learning how to channel your strengths and work with your brain, not against it.</p><p>So the next time you struggle with focus or feel frustrated by your to-do list, just remember, ADHD isn’t a weakness. In the marketing world, it might just be your strongest asset.</p>

Photo by <a href="https://unsplash.com/@eliomendes?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Elio Santos</a> on <a href="https://unsplash.com/photos/person-reading-book-M38gjx6hifY?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Unsplash</a>
      

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Instead of seeing ADHD as a hurdle in marketing, you can re-frame it as your unique advantage.

ADHD and Marketing

What My ADHD Taught Me About Marketing (And Why It's My Superpower!)

<p>Building a community that genuinely loves your content is the dream, definitely for me it is. But what if your content feels a little all over the place? Maybe one day you’re sharing a deep insight, the next you’re posting a meme, and before you know it, you’re off on a tangent about your favourite biscuit. (It’s the chocolate digestive, by the way.)</p><p>If you’re anything like me, you don’t always stick to a perfectly curated theme. Your brain jumps from one idea to another, and your content follows suit. And yet, people still engage. They stick around, comment, share, and actually <i>enjoy</i> the chaos. So how do you create a community that loves your content, even when it’s a little scatty? Here’s what I&#39;ve discovered;</p><h3>1. Be Authentically You</h3><p>Something people love even more than polished, perfectly planned content, is real people. Ever since I started talking about my ADHD and stopped fighting it, I began to receive real heartfelt comments. Because the truth is that we&#39;re drawn to authenticity, to the quirks and the personality behind the posts. If your content is a bit messy, a bit unpredictable, that’s actually fine! It’s <i>you.</i> And your community will connect with that far more than something that feels forced.</p><p>Rather than trying to mould your content into a neat little box, it&#39;s important to embrace your natural style. If you have random bursts of creativity, lean into them. If you love mixing deep thoughts with light-hearted fun, do it. Your people, the ones who truly <i>get</i> you, will love it too.</p><h3>2. Set a Loose Theme (But Don’t Overthink It)</h3><p>You don’t need a rigid niche, but having a general theme helps people know what to expect. Think of it like your favourite pub, sometimes you pop in for a chat, sometimes for a pint, sometimes just for the vibe. But no matter what, you know what kind of experience you’re getting.</p><p>If your content is a mix of industry insights, personal musings, and the occasional “here’s what I had for lunch” post, that’s absolutely fine. Just make sure there’s a common thread, whether it’s your tone, perspective, or values, that will tie it all together.</p><h3>3. Engage Like a Human (Not a Brand)</h3><p>A strong community isn’t built on broadcasting alone. It’s about conversations, inside jokes, shared experiences. The best way to encourage engagement? Be the one to engage first. Reply to comments, ask questions, join discussions, and make people feel like part of something. And you don&#39;t need to be picky about whose accounts you engage with, it doesn&#39;t matter how many followers they have, engage!</p><p>Also, when someone comments on your post, don’t just like it, respond with genuine interest. If someone shares your content, acknowledge it. Treat your audience like friends, not followers.</p><h3>4. Let Imperfection Be Part of Your Charm</h3><p>Some of the best-performing content is the stuff that isn’t overthought. It could be typo-ridden posts, a simple moan, or random observations that somehow resonate. Don’t let perfectionism stop you from posting.</p><p>If your content is a little scattered, just go with it! Make it part of your brand. People appreciate honesty, and a well-placed “I have lost my trail of thought....” can be just as engaging as a carefully crafted call-to-action.</p><h3>5. Create Content That Feels Like a Two-Way Street</h3><p>The best communities aren’t just about you, they’re about them too. So make your audience feel involved. Ask for their opinions, share their content, and create a space where they feel valued.</p><p>Here are some simple ways to do this:</p><ul><li><p>Polls and questions: Let everyone contribute to your content.</p></li><li><p>User-generated content: Feature your audience’s work or comments.</p></li><li><p>Inside jokes: If your community has a running joke, lean into it!</p></li></ul><h3>6. Be Consistently Present (Even If Your Content Isn’t)</h3><p>Now this is something I certainly struggle with, being consistently present. But just because I can&#39;t necessarily stick to a schedule, doesn&#39;t mean I can&#39;t talk to my community! Even when life gets in the way, and posting every day just isn’t feasible, showing up to engage with followers needs to be prioritised. And it&#39;s not really a chore, it&#39;s actually enjoyable! </p><h3>7. Find Your People, Not Just Followers</h3><p>Building a community is never about numbers, it’s about that real connection. It’s so much better to have 500 engaged, excited people than 50,000 who just don’t care. Focus on creating content that speaks to <i>your</i> people. The ones who laugh at your jokes, appreciate your insights, and don’t mind when you go off on a tangent. Even if it feels like you&#39;re shouting into a void for a while, keep going, they will hear you!</p><p>So, if your content is a bit all over the place, just know, that’s not a flaw. It’s a style. Your community will love you for <i>you</i>, not just for perfectly polished posts. Show up, be real, engage like a human, and let your personality shine right through. The right people will find you, and they’ll stay, not because your content is perfect, but because it feels like home.</p><p>Now, remove the armour and become your authentic self. </p><p>You&#39;re going to Love Marketing!</p>

Photo by <a href="https://unsplash.com/@voneciacarswell?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Vonecia Carswell</a> on <a href="https://unsplash.com/photos/four-person-holding-each-others-waist-at-daytime-0aMMMUjiiEQ?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Unsplash</a>
      

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Here's what I've discovered about communities and what makes people join one! 

Community Building

How to Build A Community That Loves Your Content (Even When It’s Scatty)

<p>If there’s one thing small businesses often underestimate, it’s the power of a good story. Brand storytelling isn’t just about sharing how your business started, it’s about creating that emotional connection with your audience, building trust, and making your brand unforgettable.</p><p>Think about the power of a good story. They draw us in, keep us engaged, and make us feel something. When done right, storytelling in marketing can turn casual followers into loyal customers. Let’s break it down into simple steps so you can start using storytelling to grow your business.</p><h2>What Is Brand Storytelling?</h2><p>Brand storytelling is a creative and memorable way of communicating your brand’s mission, values, and purpose in a way that resonates with your audience. It’s not just listing things you like or writing your brands history, it’s crafting a compelling message that makes people feel connected to your brand.</p><p>A great brand story answers these key questions:</p><ul><li><p>Why does your business exist beyond making money?</p></li><li><p>Who do you help, and how do you improve their lives?</p></li><li><p>What inspired you to start your business?</p></li><li><p>What values drive everything you do?</p></li></ul><h2>Why Does Brand Storytelling Matter?</h2><p>Small businesses often feel they need big budgets to compete, but storytelling is your secret weapon. Here’s why it works:</p><ol><li><p><b>It builds trust.</b></p><p> People don’t just buy products; they buy from brands they connect with and believe in.</p></li><li><p><b>It makes your brand memorable.</b></p><p> Facts are forgotten, but stories stick.</p></li><li><p><b>It creates emotional connections.</b></p><p> Customers are more likely to support a business that aligns with their values and experiences.</p></li><li><p><b>It differentiates you from competitors.</b></p><p> No one else has your exact story—that’s what makes you unique.</p></li></ol><h2>How to Use Storytelling in Your Small Business Marketing</h2><p>You don’t need to be an expert writer to tell a great story. You just need to be authentic and strategic. Here’s how:</p><h3>1. <b>Start With Your ‘Why’</b></h3><p>Your ‘why’ is the heart of your brand story. It’s not just about what you sell, but <i>why</i> your business exists in the first place.</p><ul><li><p>Did you start your business to solve a problem you faced?</p></li><li><p>Do you have a personal experience that led you to create your product or service?</p></li><li><p>What impact do you want to make in your industry or community?</p></li></ul><p><i>Example:</i> If you run a handmade candle business, your story isn’t just “I sell candles.” It’s, “I struggled with stress and anxiety, so I started making natural, soothing candles to help others find moments of calm.”</p><h3>2. <b>Make Your Customer the Hero</b></h3><p>Your story isn’t just about you, it’s about how you help your customers. Position them as the main character, with your business as the guide that helps them solve a problem.</p><ul><li><p>What challenge are they facing?</p></li><li><p>How does your product or service make their life easier?</p></li><li><p>What transformation can they expect?</p></li></ul><p><i>Example:</i> A fitness coach could frame their story as: “I help busy mums reclaim their energy and confidence through simple, sustainable workouts.”</p><h3>3. <b>Be Relatable and Authentic</b></h3><p>People relate to real experiences, not corporate jargon. Share challenges you’ve faced, lessons you’ve learned, and the values that drive you.</p><ul><li><p>Show behind-the-scenes moments of your business journey.</p></li><li><p>Share your wins and your struggles, it makes you human.</p></li><li><p>Use your natural voice, as if talking to a friend.</p></li></ul><h3>4. <b>Tell Your Story Across Different Platforms</b></h3><p>Your brand story should be weaved into every aspect of your marketing. Here’s how:</p><ul><li><p><b>Website:</b></p><p> Your About page should tell your story in a compelling way.</p></li><li><p><b>Social Media:</b></p><p> Use captions, Instagram Stories, and videos to share snippets of your journey.</p></li><li><p><b>Email Marketing:</b></p><p> Welcome emails are a great place to introduce your story and values.</p></li><li><p><b>Product Descriptions:</b></p><p> Make your products more meaningful by connecting them to your story.</p></li><li><p><b>Blogs &amp; Podcasts:</b></p><p> Expand on your journey and showcase your expertise.</p></li></ul><h3>5. <b>Use Visual Storytelling</b></h3><p>A picture is worth a thousand words, and videos are even better!</p><ul><li><p>Show your process: How do you make your product or deliver your service?</p></li><li><p>Highlight real customers and their experiences.</p></li><li><p>Use storytelling in your branding, colours, fonts, and imagery should reflect your brand personality.</p></li></ul><h3>6. <b>Encourage Your Customers to Share Their Stories</b></h3><p>User-generated content is a powerful form of storytelling. Encourage customers to share how your product or service has impacted them.</p><ul><li><p>Ask for testimonials and reviews.</p></li><li><p>Create a hashtag where customers can tag their experiences.</p></li><li><p>Share their stories on your platforms (with permission, of course!).</p></li></ul><h2>The Biggest Mistakes to Avoid</h2><p>Even with the best intentions, some storytelling mistakes can make your brand feel disconnected or inauthentic. Here are a few to avoid:</p><p><b>Being too vague</b> – A generic “We’re passionate about quality” will not connect with anyone. You have to be specific about <i>why</i> your business matters. </p><p><b>Making it all about you</b> – Focus on how you help your customers, not just your own journey. </p><p><b>Being inconsistent</b> – Your story should align with everything from your branding to your social media voice.</p><p><b>Forgetting emotion</b> – A list of facts won’t engage people. Make them <i>feel</i> something.</p><h2>Conclusion</h2><p>Your brand story is more than just words, it’s the foundation of your marketing, the reason people connect with you, and ultimately, what makes your business stand out.</p><p>So, take the time to define your story, share it boldly, and most importantly, make it <i>real</i>. Your audience doesn’t need perfection; they need authenticity. So start today by sharing a small part of your business journey on social media and see how your audience reacts. You might be surprised at how much connection a simple story can create! </p><p></p>

Photo by <a href="https://unsplash.com/@brett_jordan?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Brett Jordan</a> on <a href="https://unsplash.com/photos/brown-wooden-blocks-on-white-surface-Z2bJeJQRbW0?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Unsplash</a>
      

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Small businesses often feel they need big budgets to compete, but storytelling is your secret weapon.

Brand Storytelling

How To Make Your Business Unforgettable With Brand Storytelling

<p>As a small business owner, you&#39;re constantly spinning plates, managing finances, building your brand, serving customers, and trying to get noticed in an increasingly crowded marketplace. It’s no wonder that email marketing can feel like just another overwhelming task on your to-do list.</p><p>But here’s the truth: email marketing isn’t just another task, it’s one of the most powerful, cost-effective ways to grow your business. Whether you’re just starting out or looking to refine your strategy, this guide will break down email marketing step by step so you can confidently engage your audience, increase sales, and build lasting relationships, all without the stress.</p><h2>What is Email Marketing?</h2><p>Email marketing is the practice of sending messages to a list of subscribers who have actively expressed interest in your business. Unlike social media, where algorithms dictate who sees your posts, email marketing gives you <b>direct</b> access to your audience. That means no fighting for visibility or relying on luck, your message will land straight in their inbox.</p><p>Here’s why email marketing should be considered in your strategy:</p><h3><b>1. Insane ROI (Return on Investment)</b></h3><p>For every <b>£1 spent on email marketing, the average return is £36</b>. That’s higher than any other marketing channel!</p><h3><b>2. You Own Your Audience</b></h3><p>Your email list belongs to you. It&#39;s like an asset. Unlike social media, where trends, policies, and algorithms constantly change, email gives you complete control over how and when you communicate with your audience.</p><h3><b>3. Personal Connection</b></h3><p>Emails feel more personal than a social media post. When someone subscribes to your list, they’ve actively said, <i>Yes, I want to hear from you!</i> This makes email marketing an incredibly powerful relationship-building tool. </p><h2>Step 1: Build Your Email List</h2><p>Before you can send emails, you need an engaged list of subscribers. But people won’t just hand over their email for nothing, you need to offer them something valuable in return.</p><h3><b>How to Grow Your Email List:</b></h3><h4><b>1. Offer a Freebie (Lead Magnet)</b></h4><p>A lead magnet is a free resource your audience gets in exchange for their email address. This could be:</p><ul><li><p>A discount code for first-time buyers</p></li><li><p>A free guide, checklist, or eBook</p></li><li><p>Exclusive access to a webinar or training</p></li></ul><p>For example, if you run a skincare brand, you could offer a free <b>&quot;5-Minute Skincare Routine for Radiant Skin&quot;</b> guide to encourage sign-ups.</p><h4><b>2. Add Your Sign-Up Forms</b></h4><p>Make it easy for people to subscribe by placing sign-up forms on your:</p><ul><li><p>Website homepage or blog</p></li><li><p>Social media bio links</p></li><li><p>Checkout pages (if you have an e-commerce store)</p></li><li><p>Pop-up forms that offer a freebie or discount</p></li></ul><p></p><h2>Step 2: Choose the Right Email Marketing Platform</h2><p>Email marketing platforms like <b>Mailchimp, ConvertKit, and Flodesk</b> make it easy to design, automate, and track emails. For beginners, I recommend <b>Mailchimp, </b>it’s free for small lists and very user-friendly.</p><p></p><h2>Step 3: Create Your First Email Campaign</h2><p>Your first email doesn’t need to be fancy—it just needs to connect with your audience. Here’s how:</p><h3><b>1. Write a Warm, Engaging Welcome Email</b></h3><p>This is the first email your subscribers will receive, so make it count!</p><p><b>Here&#39;s a Love Marketing example:</b></p><p><b>Subject:</b> Welcome to Love Marketing – Here’s What to Expect!</p><p>Hi &#39;Kate&#39;</p><p>We’re so happy you’re here! At Love Marketing, we believe in simple, actionable marketing strategies, without the jargon. As a subscriber, you can expect regular emails packed with exclusive beginner-friendly content tips, the latest blog articles and simple strategies that work.</p><p>To say thanks, here’s a FREE Content Strategy Template, available to download instantly.</p><p>We’re excited to be part of your journey!</p><p>Talk soon, Hannah</p><h3><b>2. Make It Visually Appealing</b></h3><p>Use your email platform’s templates to create a clean, on-brand design. Include:</p><ul><li><p>A clear subject line (e.g., </p><p><b>“Welcome! Here’s Your Free Guide”</b></p></li><li><p>Your logo and branding</p></li><li><p>A <b>call-to-action (CTA)</b></p><p> like “Shop Now,” “Download Here,” or “Join Us.”</p></li></ul><p></p><h2>Step 4: Send Consistent, Value-Packed Emails</h2><p>Consistency is key! Choose a schedule: Weekly, Fortnightly, or Monthly. Whatever works for you! But make sure you stick to it, if you lose a subscriber, it&#39;s very hard to get them back. </p><h3><b>What to Send in Your Emails:</b></h3><h4><b>1. Educational Content</b></h4><ul><li><p>“How-to” guides, tips, and expert insights</p></li><li><p>Answers to frequently asked customer questions</p></li><li><p>Behind-the-scenes insights about your brand</p></li></ul><h4><b>2. Promotions and Offers</b></h4><ul><li><p>Exclusive discounts or early access to sales</p></li><li><p>Special offers for subscribers only</p></li></ul><h4><b>3. Brand Updates and Stories</b></h4><ul><li><p>New product launches</p></li><li><p>Business milestones or personal stories</p></li></ul><p><b>Tip:</b> A good rule of thumb is <b>80% value, 20% promotion</b>. If every email is just sales-driven, people will tune out.</p><p></p><h2>Step 5: Track and Improve Your Emails</h2><p>The beauty of email marketing? You can track what’s working and what’s not. Most email platforms offer analytics, so pay attention to:</p><h3><b>Key Metrics to Watch:</b></h3><ul><li><p><b>Open Rate:</b></p><p> The percentage of people who open your email.</p></li><li><p><b>Click-Through Rate (CTR):</b></p><p> The percentage of people who clicked on a link in your email.</p></li><li><p><b>Unsubscribe Rate:</b></p><p> If people are opting out, it’s a sign you may need to adjust your approach.</p></li></ul><p><b>Example Fixes:</b></p><ul><li><p>If your </p><p><b>open rate is low</b></p><p>, try a more compelling subject line.</p></li><li><p>If your </p><p><b>CTR is low</b></p><p>, improve your call-to-action (CTA).</p></li></ul><p></p><h2>Common Beginner Mistakes to Avoid</h2><h3><b>1. Sending Too Many Emails</b></h3><p>Flooding inboxes leads to unsubscribes. Focus on quality, not quantity.</p><h3><b>2. Ignoring Mobile Users</b></h3><p>Over <b>half of all emails are opened on mobile</b>. Use responsive email designs.</p><h3><b>3. Forgetting Personalisation</b></h3><p>Emails that use the recipient’s name and tailor content to their interests, perform much better.</p><p></p><h2>Conclusion</h2><p>Email marketing might seem intimidating at first, but it’s one of the most valuable tools in your small business toolkit. It allows you to connect with your audience, build relationships, and grow your business, without breaking the bank!</p><p>By following this guide, you can start small, experiment, and refine your approach over time. Remember, even the best email marketers started from scratch!</p><p>So, what’s stopping you? Start building your email list today and watch your business thrive!</p>

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Email Marketing

Why Email Marketing is a Game-Changer for Small Businesses, And So Simple!

<p>When I first started Love Marketing, I thought I had a good idea of who my audience was. I started with writing articles about everything i&#39;d learnt in my studies to help new business owners navigate their way in the digital marketing space. However, it was only after working with a small business owner who felt her content was all over the place, that I really came to understand my audience. She had little marketing experience and little time to learn, she just wanted straightforward, accessible, no-nonsense guidance. And this is what I needed to deliver. </p><p>From that moment on, everything changed. I gathered more information about my audience, and with this data I was able to form a customer profile. My content then became more focused around topics relevant to them, which then made marketing easier because I knew exactly who I was speaking to.</p><p>So, if you’ve ever felt like your content is going unnoticed, don’t worry! You just need to spend some time understanding who you should be speaking to. Here are some simple steps so you can find and connect with the right people for your business.</p><h3>1. Start With What You Already Know About Your Target Audience</h3><p>If you’ve been running your business for a while, take a moment to think about your past customers. Who has already bought from you? What do they have in common with each other? On the other hand, if you’re just getting started, think about the kind of people who would benefit most from your product or service.</p><ul><li><p>Are they mostly men or women?</p></li><li><p>What age group do they fall into?</p></li><li><p>Where do they live?</p></li><li><p>What do they do for a living?</p></li><li><p>Do they have any hobbies, or interests?</p></li></ul><p>You don’t need every detail just yet, but having a general idea will help shape your strategy.</p><h3>2. Listen to What Your Customers Are Saying</h3><p>To really understand your target audience, you must listen to them. Gain insights from the following;</p><p><b>Customer reviews:</b> Read reviews of similar products or services to see what people love or typically complain about.</p><p><b>Social media comments: </b>Look at what your followers are talking about or asking questions about. What seems to peak their interest?</p><p><b>Competitor audiences: </b>Who engages with businesses similar to yours? What kind of content do they respond to?</p><p><b>Direct feedback: </b>If you already have customers, ask them what they need help with. A quick Instagram poll or email survey can give you valuable insights.</p><p>The goal is to understand what problems they need solving and how your business can fit into their lives. To evaluate how well your product meets customers needs, <a href="https://www.lovemarketing.org/blog/the-value-proposition-canvas">discover the Value Proposition Canvas framework</a>.</p><h3>3. Identify Their Biggest Challenges</h3><p>People buy products and services because they want to solve a problem or improve something in their lives. What are your customers struggling with?</p><p>For example:</p><ul><li><p>If you sell handmade candles, your customer might be someone looking for a cosy home atmosphere or a thoughtful gift.</p></li><li><p>If you offer social media management, your audience could be business owners who feel overwhelmed by marketing.</p></li><li><p>If you run a fitness coaching business, your ideal client might be people who want to get healthier but don’t know where to start.</p></li></ul><p>Once you understand their challenges, you can position your business as the solution.</p><h3>4. Follow the Data</h3><p>You don’t need to be a data expert to learn more about your audience. Free tools can help:</p><ul><li><p><b>Google Analytics</b></p><p> – If you have a website, this shows who is visiting, where they’re coming from, and what content they engage with.</p></li><li><p><b>Social media insights</b></p><p> – Instagram, Facebook, and TikTok all provide data about your followers, including their age, location, and interests.</p></li><li><p><b>Keyword research tools</b></p><p> – Google’s Keyword Planner and AnswerThePublic can show what your audience is searching for online.</p></li></ul><p>Even a quick look at this information can help you refine your audience and create content they actually want.</p><h3>5. Create a Customer Profile</h3><p>Once you’ve gathered this information, it&#39;s a good idea to create a simple customer profile. This is a just a short profile that represents your ideal customer.</p><p>Example:
<b>Meet Kate</b></p><ul><li><p>32 years old, based in Manchester</p></li><li><p>Runs a small handmade jewellery business</p></li><li><p>Struggles with social media marketing</p></li><li><p>Wants to grow her online presence but doesn’t know where to start</p></li><li><p>Follows other small business owners for inspiration</p></li><li><p>Looks for practical, step-by-step marketing advice</p></li></ul><p>Now, every time you create content or market your business, you can ask yourself, &#39;Would this be useful to Kate?&#39; &#39;What can she do with this information?&#39; This will keep your messaging clear and focused.</p><h3>6. Test and Adjust</h3><p>The more you engage with your target audience, the more you’ll learn. Don’t be afraid to tweak your messaging, experiment with different types of content, and adjust your strategy based on what works.</p><p>Remember, your audience isn’t just a bunch of data points. They’re real people with real needs, and when you understand them better, marketing feels less like a guessing game and more like a natural conversation.</p><p>So, take your time, get curious, and start identifying your target audience with confidence. You’ve got this!</p>

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Discover how to identify and analyse your audience using these tools and methods. It's surprisingly simple!

Target Audience Analysis

How to Actually Identify Your Target Audience (Without Losing Your Sanity!)

<p>As someone who is always anxious to keep moving forward, I often look for ways to give my business a boost and keep me motivated. Forming a marketing strategy does take time and seeing results can take even longer. However there are a just a few things you can do today from home to give your business a quick boost, and they don&#39;t require technical skills! Here are 10 quick and easy marketing tips!</p><h2>1. Reintroduce Yourself</h2><p>This is an absolute must in marketing, even if you&#39;ve introduced yourself many times before on social media, reintroduce yourself again! Remember you are a small fish in a very big pond. There will always be someone who does not know your brand. On average, consumers need to be exposed to your brand 7 times before even considering you, so keep saying hi! If you&#39;re stuck for what to post, include the following;</p><ul><li><p>The “why” behind your business.</p></li><li><p>A fun fact about yourself or your product.</p></li><li><p>End with an open-ended question to spark engagement.</p></li></ul><p>This will keep your brand fresh in people’s minds and invites interaction. </p><h2>2. Like and Comment</h2><p>On social media, many account holders continue to post daily but miss one super easy marketing tactic that can boost their brands online presence. Spend 10-15 minutes every day liking other peoples content and writing meaningful comments. For example,  if you run a candle-making business, comment on posts about home décor or other craft accounts. You can write something thoughtful, like: &quot;I love your setup, it’s so inspiring! Have you ever tried incorporating candles into your décor?&quot;</p><p>By engaging with other peoples content in this way, you are increasing awareness of your brand. Your own content is also more likely to receive engagement in return.</p><h2>3. Reach Out To A Customer</h2><p>Reaching out for a product review or simply asking for some feedback on your service shows you care. For example, once you receive a sale, you can follow up with a message like; “Hi [Name], I hope you’re enjoying your [product]! I’d love to hear your thoughts, your feedback helps us improve.”</p><p>This personal touch enables your brand to linger in their minds that little bit longer and can encourage them to share your brand with friends and family.  </p><h2>4. Create a 1 Minute Video</h2><p>Share a short video of yourself, speaking honestly about a challenge you have recently faced, and discuss your feelings. This honest and open approach stops many people in their scroll! Consumers want to hear the good and the bad, and videos like this resonate with customers.  Raw and honest videos typically outperform professionally polished videos because of how relatable they are. So take a deep breath and give it a go!</p><h2>5. Take A Photo of Your Work Setup</h2><p>Whether you work from the kitchen or you&#39;ve got a little corner in the house, take some photos! This is authentic, original imagery that your audience has not been privy to before. Letting your consumers in, will help them to connect with your business more. For example: “Here’s my little corner where all the magic happens! Where do you like to work on creative projects?” This gives your audience a glimpse into your world, making your brand more relatable and human.</p><h2>6. Pitch a Guest Post</h2><p>Reach out to an independent blogger operating in your niche and propose writing a guest post for their site. A guest post enables greater visibility and an opportunity for a backlink. A candle maker might offer a post titled “The Top 5 Candle Scents for Relaxation.” When pitching this to a blogger, be sure to personalise your message and explain how the post adds value to their readers. This step may take longer than the other marketing quick wins, however this simple step is something you can do today!</p><h2>7. Ask A Question</h2><p>Social media is a great place to fire out a question.  It gets consumers thinking about how they will respond to your brand. Make sure your question is relevant to your business, for example a candle making business may ask what consumers favourite candle scents are and why. Not only would the post spark conversation, the responses would also be valuable insight for your business.</p><h2>8. Search For The Latest Keywords</h2><p>Whilst keyword research in ongoing. This is a task that is often overlooked. Make use of free tools like Google Search Console and Google Trends to find trending keywords in your niche. For example, you could find out if &#39;eco-friendly candles&#39; is a trending term. If so, how can it be implemented into your content? Don’t forget your social media bios! Incorporating keywords there helps people find you more easily. </p><h2>9.  Tell Someone In Person About Your Business</h2><p>You may be someone who has shouted about your business to friends and family for a long time, or you may feel uncomfortable about bringing it up. Perhaps you don&#39;t want lots of questions or you simply don&#39;t like the limelight! That&#39;s ok! Instead practice mentioning your business naturally e.g. “I recently started a candle business and it’s been so rewarding creating products people love!” Word-of-mouth marketing is one of the most effective forms of marketing, and the more you talk about your business, the more comfortable and confident you’ll become.  Another quick win!</p><h2>10. Update Your Linkedin</h2><p>Many new business owners or startups have not updated their Linkedin accounts. But Linkedin isn&#39;t just for professional job seekers, it&#39;s an opportunity to showcase your business! Update your current job role with perhaps &#39;Founder of...&#39; or &#39;CEO of...&#39; then start thinking about the kinds of skills and experience you have gained so far from this role and add them to your profile! You may even want to revisit your bio! And lastly, is there a link to your website or online store? Another quick win for you today!</p><p>These 10 quick wins are designed to give your business a noticeable boost today. While they’re impactful in the short term, remember they’re no substitute for a well-thought-out, long-term strategy. Use these tips to complement your ongoing efforts and keep your business moving forward. </p>

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Easy Social Media tasks you can perform to keep you motivated and boost your online presence. 

Marketing Quick Wins

Easy Wins: 10 Marketing Tips for Small Businesses

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<p>We all know that content writing is a superpower when it comes to marketing, but many businesses miss the mark when trying to communicate their products and services. When I first launched my business, I was so proud of the products I had created. I’d spent months perfecting every detail. Yet, despite my excitement, sales were practically non-existent, and I couldn’t figure out why. I listed all the incredible features of my business planners in my product descriptions; the sleek design, the number of pages you get and even that it’s printable! But nothing seemed to really resonate. Then one day, it occurred to me that I’m not actually telling my customers why they need it! I wasn’t connecting with my audience because I hadn’t shown them how my product could make their lives better. I had focused on features and completely overlooked the benefits. </p><h2>What Are Product Features?</h2><p>Product features consist of what the product is made of, what it can do, and all the impressive stats that go with it. Think material, colour, capability, and quality. Examples of features include; 30% less sugar, 50-inch screen, built-in web browser, all of these are features. They’re great for giving customers a quick rundown of what your product offers, and they help when comparing products. Features are typically shown as bullet points or written as technical descriptions. This is particularly important for customer who are at the research stage of buying. They will be actively searching for these important keywords and so listing the features is extremely important for SEO. </p><p>However, features alone do not sell. Your customers want to know why those features matter and how they’ll make their life better. This is where the benefits come into it. </p><h2>What Are Product Benefits? </h2><p>Benefits explain how your product makes customers lives easier, better, faster, how it solves your customer&#39;s problems. They want to know what’s in it for them. If your product descriptions includes benefits, you’re brand is instantly more relatable because you’re talking about what really matters to the customer. Benefits get to the heart of what people care about. Examples of benefits include;<i> &#39;Helps you stay active and achieve your fitness goals&#39;</i> and <i>&#39;Minimises interruptions to your routine with a long-lasting battery&#39;.</i> Whilst your customer is less likely to be conducting an online search for these benefits, it is content like this that translates the features and leads to a purchase. </p><p>Benefits are even more important when features are particularly technical. Not everyone will understand megabytes! Benefits can translate complicated features into something meaningful. </p><h3>Features and Benefits at Work</h3><h4>A Cupcake </h4><ul><li><p>Feature: Bite-sized, vanilla sponge, light blue frosting, 30% less sugar.</p></li><li><p>Benefit: Satisfy your sweet tooth guilt-free while maintaining a healthy weight.</p></li></ul><p>See what we did there? The feature is cool, but the benefit says: &#39;You can indulge without the guilt!&#39; And who doesn’t want that?</p><h4>A TV </h4><ul><li><p>Feature: 4K resolution, 50-inch screen, on-demand content, built-in web browser.</p></li><li><p>Benefit: Everything you need in one place, stream your favorite shows instantly, no extra devices needed, and scroll through social media all from your TV.</p></li></ul><p>Here, the benefit simplifies the technical details and gives your customer a reason to get excited. No messy wires, no need for multiple remotes, it’s all built-in convenience.</p><h4>Swimming Lessons </h4><ul><li><p>Feature: Taster lesson provided, one-to-one coaching, weekend availability.</p></li><li><p>Benefit: Try before you buy, enjoy personalised coaching to boost your confidence, and schedule lessons that fit into your busy week.</p></li></ul><p>Here, the benefits speak to real-life concerns like time management and commitment. The message? &#39;We’ve got your back, no pressure to dive right in.&#39;</p><h3>Why Benefits Work Like Magic </h3><p>The reason benefits work so well is because they speak directly to your audience’s needs and pain points. While features explain what a product is and help you customers to search for the product, benefits explain what a product does for the customer. They make your product relatable, meaningful, and downright irresistible. And when your audience feels understood, they’re far more likely to connect with your brand and stay loyal.</p><p>Remember: features inform, but benefits inspire action. If you want to move your audience from thinking “That’s great,” to “I need this,” always lead with the benefits.</p><p>Next time you sit down to write about your product, focus on what your customers will gain, and watch as your content creates deeper connections with your audience. </p>

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Many businesses miss the mark when trying to communicate their products and services. Understand how to communicate the benefits of products and build lasting connections. 

Product Descriptions

How to Use Benefits and Features to Write Product Descriptions That Sell

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<p>Search engine optimisation (SEO) was probably the last marketing strategy I wanted to explore. It seemed overly complicated, stressful, and something I didn’t feel qualified to tackle. But when I realised most of my articles were barely making it to the second page of Google, I knew it was time to bite the bullet and figure it out. To my surprise, I discovered just how much I could do with a few simple steps to improve my site’s ranking. Before long, I was seeing my website appear at the top for relevant search terms!</p><p>If you’ve been putting off SEO because it feels overwhelming, this guide is for you. I’ll walk you through beginner-friendly SEO techniques to optimise your website so customers can find your business on Google. </p><h3><b>What Is Search Engine Optimisation?</b></h3><p>First things first, SEO is a marketing strategy designed to make your website more visible in search engine results, helping to drive organic (free) traffic to your site. By optimising factors such as keywords, content quality, links, and user experience, your site can rank higher for search queries relevant to your business. For example, if you own a florist in Manchester, using a keyword like &quot;Manchester flower delivery&quot; in your site’s metadata can make it easier for customers to find you when they search for local florists.</p><p>Higher rankings mean more visibility and more chances to connect with potential customers who are actively searching for what you offer. Best of all, SEO is a cost-effective, long-term strategy that builds trust and authority for your business.</p><h3><b>How Does SEO Actually Work?</b></h3><p>When someone searches on Google, the search engine produces a list of results based on its index of web pages. The sites at the top of the list are those Google deems most relevant to the user’s search. These top-ranking pages attract the most visitors. This is known as organic traffic and here’s why organic traffic matters, it accounts for around <b>53% of all website traffic</b> and doesn’t cost you a penny. The higher your ranking, the more free traffic you’ll get, and that’s the ultimate goal of SEO! With me so far?</p><h3><b>Getting Started with SEO Techniques</b></h3><p>If the idea of SEO still feels a bit daunting, don’t worry. You don’t need to be an expert or invest in any expensive tools. You just need to start with these 3 free tools from Google;</p><h4>1. <b>Google Search Console</b></h4><p>This tool shows how your site is performing in Google search results. Once signed up, you’ll be able to see whether or not your site is indexed (added to Google’s database). If not, you can just request indexing to get started.</p><h4>2. <b>Google Analytics</b></h4><p>Once your site is indexed, Google Analytics will help you track how much traffic you’re getting and where it’s coming from. This data will show you which pages perform well and help you make informed decisions about your content.</p><h4>3. <b>Google Business Profile</b></h4><p>If your business has a physical location, setting up a Google Business Profile ensures customers can find you on Google Maps and local search results. It’s essential for businesses with a physical location like salons, shops, or cafes.</p><h3><b>How to Optimise Your Content</b></h3><p>Now that you’re set up with the basics, it’s time to focus on your site’s content. Here’s how to optimise it step by step:</p><h4><b>1. Research Your Keywords</b></h4><p>Keywords are the foundation of SEO. Use tools like <a href="https://ads.google.com › home › tools › keyword-planner"><b>Google’s Keyword Planner</b></a> or <a href="https://trends.google.com/trends/"><b>Google Trends</b></a> to identify the words or phrases people are searching for in your industry. For instance, a children’s clothing shop might find terms like &quot;affordable kids’ clothes&quot; or &quot;baby outfits UK&quot; perform well (these are just examples!)</p><p>Aim for keywords with a monthly search volume of at least 1,000 as this is a good indication that its a popular term. (indicating it’s a popular term). You also want to choose words with low to medium competition so it’s easier to compete for the top spot! Most importantly however, choose the keywords that are most relevant to your business and use them strategically throughout your site.</p><h4><b>2. Write Compelling Website Content</b></h4><p>Your website should clearly explain what you offer and why it’s valuable. Include your chosen keywords naturally in your homepage, About page, and product or service descriptions. Avoid “keyword stuffing” as this can harm your rankings. This basically means overusing your keywords to the point where your content no longer makes sense. </p><h4><b>3. Start a Blog</b></h4><p>Adding a blog to your site is a simple way to increase traffic. Blogs allow you to target specific keywords and provide valuable content for your audience. For example:</p><ul><li><p>Blogs answer common customer questions.</p></li><li><p>They share industry trends.</p></li><li><p>They can engage your audience with tutorials or how-to guides.</p></li></ul><p>Aim to publish consistently and work towards at least 20 blog posts over time. Blogs are particularly effective in this strategy as they boost your website traffic by up to 300%!</p><h4><b>4. Add Metadata</b></h4><p>It might sound like we&#39;re getting technical now, but don&#39;t worry this is easily explained. Metadata is the text that search engines read in order to understand your site. It includes:</p><ul><li><p><b>Meta titles</b> These are the main blue headlines you see listed on Google.</p></li><li><p><b>Meta descriptions</b> This is the short summary directly below the title.</p></li></ul><p>For example, if you run a bakery in Manchester, your meta title could be: &#39;Manchester Bakery | Fresh Cakes, Pastries &amp; Breads Delivered Daily.&#39; Be sure to include your primary keyword in both the title and description.</p><h4><b>5. Use Internal and External Links</b></h4><p>Links are a simple yet effective way to optimise your website and really easy to add.</p><ul><li><p><b>Internal links </b>These are links that you add to your site, connecting pages on your site. This helps visitors navigate while improving your site’s structure. For example, you can link your services page or online shop to relevant blog posts, so when your audience has finished reading an article, they can continue their journey, exploring what you offer. </p></li><li><p><b>External links </b>These are links that you also add to your site, taking your audience directly to other sites that you feel are relevant in some way. You will have seen a few on this article! This is helpful for users, particularly if you link to high-quality sources, it signals credibility to search engines.</p></li><li><p><b>Backlinks</b> These are links from other websites to yours and are also very valuable. You can ask suppliers or partners to link to your site, and consider even guest posting on relevant blogs to build your backlink profile. Again, this signals credibility to search engines.</p></li></ul><h4><b>6. Collect Reviews</b></h4><p>Reviews boost your credibility and can actually improve your rankings too. So be sure to enable reviews on platforms like your Google Business Profile. I also always advise engaging with your audience by responding to their feedback, even if it is a simple ‘thank you’, you are engaging with your audience. This is an opportunity to ensure they remember your brand!</p><h3><b>The Key to SEO Success</b></h3><p>SEO can feel overwhelming, but remember, it’s a marathon, not a sprint. Start with small, manageable steps, and focus on one improvement at a time. Over time, these changes will help your site climb the rankings, attract more visitors, and grow your business.</p><p>With a little patience and persistence, you’ll find that SEO is one of the most valuable tools in your marketing arsenal. Give it a try and watch your business flourish! engine optimisation was probably the last marketing strategy I wanted to explore. It seemed overly complicated, stressful and not something I felt I qualified to do. But when I discovered that most of my articles were barely making it to the second page on google, I realised I needed to bite the bullet and get to grips with SEO! I was pleasantly surprised to discover how much I could do to improve my position on google. Using simple steps, I was not only able to increase my sites ranking, but reach the top for relevant search terms! </p><p>So, this guide is designed to help anyone, who like me, may be avoiding SEO, optimise your website using beginner friendly tips, so you can get your business found on Google.</p><h3>Be aware</h3><p>Not every business or blogger uses approved techniques of Search Engine Optimisation. Some techniques involve deceiving users and manipulating indexes (search engine spamming). It is important that you follow approved methods.</p><p></p>

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Understand why customers can't find your business when searching online and discover how to fix it.

Search Engine Optimisation

Easy SEO Techniques To Get Your Business Found on Google

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<p>Imagine scrolling through your feed when you stumble upon an ad. Within seconds, it grabs your attention, makes you smile, laugh, or perhaps it pulls at your heartstrings. By the time it’s over, you’re not just aware of the brand, you feel a connection towards it. That’s the magic of emotional marketing. It isn’t just a clever marketing tactic; it’s an experience. And when done right, it can transform your casual viewers into loyal fans. Let’s dive into how you can harness this powerful tool. </p><h2>What is Emotional Marketing?</h2><p>It’s all about tapping into feelings to create an instant connection between a brand and its audience. Emotional marketing isn’t just about what the brand says, but how it makes you feel. And guess what? People don’t always remember the exact words in an ad, but they&#39;ll always remember how it made them feel.</p><p>Think about the last time you shared an ad or a post. Did you share it just because you liked the brands logo? Probably not. But what about that one ad that made you cry? Or the hilarious reel you just <i>had</i> to share? That’s emotional marketing working its magic.</p><h2>Why Does It Work So Well?</h2><p>Because feelings are deeply personal, they have a powerful impact on our decisions. When something makes you laugh, cry, or get goosebumps, it leaves an impression. That emotional response becomes a memory, and that memory forms a bridge between you and the brand. This connection is what builds loyalty. Just like you keep returning to your favourite comfort food because it makes you feel good.</p><p>Emotions are a secret weapon in marketing. Whether it’s excitement about a new product, nostalgia for the good old days, or a little bit of FOMO (fear of missing out), emotions influence decisions far more than we realise. We like to think we’re rational, but feelings often run the show.</p><p>This is why emotional marketing is so effective: people remember how a brand makes them feel, not the bullet points on a brochure. Emotions create lasting memories, memories build strong connections, and connections breed unwavering loyalty.</p><h2>Is Emotional Marketing Ethical? </h2><p>You may feel that emotional marketing crosses the line in terms of ethics. The line between influencing and manipulating can indeed be blurred, especially when emotions like fear or guilt are exploited. For-profit brands targeting vulnerable groups or using sensitive topics for financial gain cross is deeply unethical.</p><p>The good news? You don’t need to manipulate to succeed. Brands that evoke positive emotions like happiness, inspiration, or connection, build trust and long-term loyalty. Stick to authenticity and positivity, and your emotional marketing will remain both effective and ethical.</p><h2>How To Create An Emotional Marketing Strategy</h2><p>So you&#39;ve decided emotional marketing is right for your business! Wise move. There are just a few key decisions you must make in order to implement this strategy.</p><h3>1. Choose an Emotion</h3><p>When making decisions about your marketing piece or campaign, choose the emotion you want to evoke first. You must choose an emotion that is both relevant to your business goals and caters towards the customers needs. Typically for-profit brands aim for a positive emotion, however, you will find that non-profit organisations usually aim to shock their audience or instill feelings of sadness to encourage consumers to donate to a cause or support their mission. Again, it is highly contextual. If you are trying to make a sale, happiness, joy or even curiosity would be appropriate emotions. </p><h3>2. Choose a Marketing Technique </h3><p>Once you have chosen a suitable emotion for your marketing piece, you must select marketing techniques that will help you evoke this emotion. Here are some effective marketing techniques.</p><h4>Storytelling</h4><p>This is an effective way of evoking an emotion as it can take your customers on a journey. If you are a new business, the best story you can start with is your own! Every business has a unique story for how it began and why it exists, so this is a great place to start! If you want your audience to feel inspired, tell your audience about how your mission came about and the challenges you’ve faced. Or perhaps you want to make them feel warm inside, so tell them how your passion developed. </p><h4>Video Marketing </h4><p>This technique is also very effective as it uses more than one sensory cue. It is an opportunity to evoke an emotion through both sound and visuals, enhancing the emotional effect of the message and helping it to become memorable. A memorable message is more likely to be shared by your customers with friends and family.</p><h4>Showcase Reviews </h4><p>Once your customer has used your product or service, it is important to encourage them to leave a review, so they can be displayed on your site or social media profiles (do not include personal information!) Positive comments can help to validate new customers feelings when they see that others were also happy with your product. </p><h4>Build a Community</h4><p>This is a very powerful technique in terms of evoking emotions. Enabling customers to come together and be a part of something has proven to be highly successful, as people enjoy connecting with others just like them. Here, you can provide customers with so much more than just a product! </p><h4>Be authentic</h4><p>Finally, every brand should opt to be its authentic self. By making everything about your brand authentic, it makes it real. There is nothing more heart-warming and admirable than a true and genuine brand. Authenticity also allows a brand to showcase what is unique about them, which can inspire customers and help them to remember the brand! </p><h3>3. Implement Your Strategy</h3><p>With your emotion and techniques in place, it’s time to launch. Ensure consistency across all touch points, from ads and social media to emails and packaging. Every interaction should reinforce the emotional connection. </p><h3><b>Emotional Marketing Techniques</b></h3><p>Here’s a deeper dive into the techniques that can make your emotional marketing strategy soar:</p><p><b>Use Humor - </b>A clever meme or funny ad can make your audience laugh and associate your brand with positivity.</p><p><b>Create Nostalgia -</b> Bring back fond memories with retro visuals or references to simpler times.</p><p><b>Inspire - </b>Share stories of triumph or innovation that motivate your audience. </p><p><b>Foster Belonging - </b>Highlight shared values or interests to make your audience feel part of a tribe.</p><h3><b>In Conclusion</b></h3><p>Emotional marketing is more than a trend; it’s a bridge that connects brands with their audiences on a deeper level. It’s not about selling products but about creating experiences that leave a lasting impact.</p><p>So, think about the emotions you want to evoke, and design your strategy around them. Whether it’s a laugh, a tear, or a sense of wonder, those moments are what your audience will remember, and why they’ll come back for more.</p><p></p>

Photo by <a href="https://unsplash.com/@virginiaberbece?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Virginia Berbece</a> on <a href="https://unsplash.com/photos/a-close-up-of-a-person-near-a-plant-GCmqm5q4AgY?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Unsplash</a>

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When you get hit with a marketing message that pulls at your emotions, it sticks. Whether it’s a funny billboard, a tear-jerking video, or a ridiculously cute Instagram post, there’s a reason behind it and that reason is emotional marketing.

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